Archive for October 2018

Essential Opportunities for the Proper Web Designs

Too much choice is as bad as his absence. When redesigning or designing the interfaces of a new site, the problem of choice is manifested when we look at competitors’ sites – we like some element on almost every one of them, some solution seems especially successful. As a result, there is a big danger to create a site-Frankenstein, consisting of “pieces” of other Internet resources.

Of course, the sites of competitors and colleagues in the niche can and should be watched, it is sometimes quite acceptable to adopt the ideas or ideas. But it is important not to lose your own concept, business vision and analyze what is applicable to you and what is not. For the Affordable websites you can follow the followings.

Below we gave 5 recommendations that will help to intelligently design a new structure of the site and its pages, without becoming dependent on what you saw from competitors.

Clearly identify who your target user is. Immediately everyone can not like

  • Let’s say you have quite expensive products, the main advantage of which is quality and durability. Accordingly, the main character you will have a person with a wealth above the average, who appreciates the quality and is willing to pay for it the appropriate price.
  • A person with low incomes is not your target user and you should not expect that you will be equally interested in these two different types of customers.
  • In the future, properly selected character will help you correctly place the accents, highlight your advantages and, as a result, maximally satisfy your visitor. Trying to chase two hares is always fatal.
  • Understanding who your target user will allow you to immediately discard what you cannot apply to yourself when evaluating competitors’ sites.

If it is a budget smartphone, the price and description should be clearly visible:

  • Trying to apply the ideas of the site to your own niche can lead to serious mistakes.
  • Work according to plan, not “running ahead”

It is necessary to move from more global solutions to smaller details. First you need to understand:

  • business features
  • target audience
  • what information do you want to inform the user first

What information will you focus on?

Specific interface solutions, “beautiful lines” and a well-chosen color scheme – this is the detail. Do not get distracted by this at the beginning of the work.

Otherwise, you will come up with an original background color, making a lot of mistakes in the structure of the site or its navigation.At the first stage of design, you generally cannot look at competitors’ sites or analyze only global issues like the structure. Better focus on your unique trading offer and business features.

Do not change the concept in the process of work

Here you can recall the proverb “At the crossing of horses do not change.” Of course, if you understand that you made a mistake, you should analyze everything and make changes. But for this, you need to go back to the step where the mistake was made, and figure out what was done wrong.

Great Supports and Ideas for the SEO Deals

This white paper covers the topic of search engine optimization from the point of view of AnalyticaA. Starting with an introduction to the basics of OnPage and OffPage optimization, point 2 highlights the key changes to Google’s ranking algorithm over the last few years. Among other things, the possible influence of user signals, for example the click-through rate (CTR) and the pogo embroidery, on the Google ranking is discussed.

The functionality of Google’s Artificial Intelligence, RankBrain, is also explained. Since backlinks – according to Google – are still an important ranking factor, the third point is dedicated to link building. Among other things, some central link building strategies of the AnalyticaA are explained here. The next point covers the 10 most important OnPage aspects in the concrete optimization of websites. Then we answer 5 questions that often come up in the context of SEO optimization. It concludes with snippets of real OnPage analytics from AnalyticaA customers demonstrating how theoretical knowledge about search engine optimization can be applied in practice. With the Affordable SEO in Tempe you can come up with the right support.

Basics OnPage / OffPage SEO

In principle, the keyword “SEO optimization” is redundant, because SEO already stands for “Search Engine Optimization”, in German search engine optimization. SEO refers to the entirety of all measures that have the goal of making a website appear higher in the organic results of search engines. Organic search results can differentiate between search engine advertising (SEA), which is controlled by Google, for example, through AdWords.

  • Basically, a distinction can be made in SEO between OnPage and OffPage optimization. OnPage measures take place on the website, while OffPage SEO includes all actions that take place off the own website. The most prominent example of OffPage SEO is link building – even though backlinks today are only a relative influence. Google has now equipped its algorithms with numerous filters against Linkspam, but still the number and quality of the backlinks of a page is crucial, whether it ranks or not.
  • The most well-known figurehead of the importance of backlinks for the Google search engine optimization was in the past the PageRank, named after the Google founder Larry Page. He and his partner had the ingenious idea of ‚Äč‚Äčevaluating individual documents based on the overall structure of the World Wide Web, which means in practice, by linking them with other documents. The PageRank Toolbar has been discontinued, but the page rank of a page is still calculated internally by Google.

The OnPage section makes a rough distinction between content and technology. Search engine optimized content differs in the classic SEO of ordinary content mainly by one thing: the correct use of the right keywords. Keywords (keywords) are basically the words that a user searches for on Google & Co. for a product or information. Keywords are still of great importance in search engine optimization, not least because the conventional search engine uses a keyword analyzer to check the content of a document and then virtually decide whether the respective page is relevant to a specific search query.

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